Focus rises to Golf challenge

Since the launch of the Ford Focus in 1998, some 12 million of them have been sold worldwide. In Europe alone 6.9 million Focus units have been sold and around 1.5m of them are built every year.

I don’t care that the Focus has been involved in a bare-knuckle fight for most if its existence with the VW Golf, what has been important for Ford is the fact the Focus got them into that scrap in the first place after a period of deep mediocrity from the Blue Oval in the vital ‘C’ segment.

Speaking at the launch of the latest face-lifted Focus in Spain this week, Jim Hughes, Chief Programme Engineer, highlighted that Focus has a bigger impact on people’s impression of Ford than any other car.