Bridgestone deal with BMW

Bridgestone, the world’s largest tyre and rubber manufacturer, has been chosen by BMW as exclusive tyre supplier for the new i8, BMW’s revolutionary, new electric hybrid car.

Bridgestone deal with BMW

Following Bridgestone’s selection as exclusive development partner for the electric i3, this latest agreement is confirmation of the strong partnership between both companies.

Bridgestone developed a tyre that could match the i8’s efficiency and dynamic handling. Building on Bridgestone’s tradition of safety, performance and efficient design, the Potenza S001 high-performance sports tyre, and a newly developed tyre, have been approved by BMW for fitting on the i8.

Several combinations of summer sizes and patterns have been approved, each linked to a tyre specification to deliver optimum performance on the road.

Jackie Wherity, consumer sales manager, Bridgestone Ireland, says the Potenza S001 has left its mark on the sports-tyre category, with balanced performance resulting in several high-level factory fitments.

“It is little wonder that it was chosen to equip the i8, a car which is set to revolutionise its own individual category.

“Delivering true sports performance, while still meeting the strict fuel and energy consumption demands of this landmark vehicle has been a tough, but rewarding, challenge. And we are proud to have achieved such high recognition, in being selected as an exclusive tyre supplier by BMW,” says Wherity.

Bridgestone’s exclusive supplier agreement is just a small part of a long-standing collaboration with BMW, both on and off the racing track.

Over the past 17 years, that partnership has included a long list of factory fitments, exclusive collaboration with the BMW Driving Experience programme, and joint technological developments, such as run-flat technology tyres.

Summer offer

Seat Ireland is wrapping up summer with its ‘142 August’ offer. Throughout August, customers can avail of two great deals across the SEAT range — 1.42% finance on all HP and PCP plans, and €142 for a three-year service plan.

The offer covers the range of Seat models, including the Mii, the Ibiza Sports Coupé, the Ibiza 5 dr, the Ibiza Sports Tourer, the Ibiza Cupra, the Toledo, the Leon Sports Coupé, the Leon 5 dr, the Leon Sports Tourer, the Altea XL and the Alhambra. Neil Dalton, head of marketing and product at Seat Ireland, said: “Our success is credited to excellent service, leading efficiency and great value for money. Also, the competitive finance offers available through Volkswagen Bank continue to make Seat attractive.”

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