Ford hopes new suv will give them the edge

Ford has unveiled the Edge SUV in a bid to target a fast-growing SUV segment that has doubled in the past five years. The production version of the spacious and smart all-new Ford Edge large SUV will go on sale in 2015, extending a line-up of SUVs in Europe that already includes the new Ford Kuga medium SUV and the new EcoSport small SUV.

According to Ford data, the SUV segment percentage of the total European passenger car market more than doubled to 21% from 10% between 2008 and 2013.

In the first four months of 2014, the SUV share has further increased to 22.5%, and Ford expects the segment in Europe to show further significant growth.