Citroen C4 Picasso review (11/12/2013)

THERE has been a steady upmarket trend going on chez Citroën for some time and in recent times we have seen the brand undertake a shift of emphasis from making normal workaday products to providing us with a choice of several very appealing haute couture machines.

The first indication we had of this shift came with the revival of the ‘DS’ brand, which saw Citroën making extremely refined and visually sophisticated adaptations of its previously mainstream range. Thus, instead of having regular C3, C4 and C5 cars, we suddenly had DS3, DS4 and DS5 to choose from and — out of the blue — Citroën all of a sudden was competing in a different sphere.

As someone who has always lauded Citroën’s élan, it’s untrammelled originality and its fearless willingness to try things other manufacturers would run miles from, this intrinsic shift in company policy has been hugely successful.