A business dictionary explains that corporate branding — on which private and public organisations spend much time and money — aims to establish a “significant and differentiated presence in the market that attracts and retains loyal customers”. It’s a harmless activity in the main, keeping consumer behaviour psychologists, logo designers, statisticians, and jargon merchants in employment.

THE parish priest in charge of the school attended by brother and sister Kim and Harry Wallwork, who were found dead with their father at their home, has paid tribute to their loving relationship.

TAOISEACH Brian Cowen and Tánaiste Mary Coughlan visited the north Donegal town of Buncrana to pay their respects following the death of 24-year-old Garda Gary McLoughlin who died from injuries he received when a vehicle ploughed into his patrol car at the weekend.