Australia’s highest court upheld the world’s toughest law on tobacco promotion today, despite protests from tobacco companies fearing for the value of their trademarks under new rules that will strip all logos from cigarette packs.

Tobacco companies in Australia will be forced to strip all logos from their cigarette packages and replace them with graphic images such as cancer-riddled mouths and sickly children under legislation unveiled today – a move the government says will make Australia the world’s toughest country on tobacco advertising.