Jason Friedberg and Aaron Seltzer direct 'Meet The Spartans' (Cert 12, 82 mins, Twentieth Century Fox Home Entertainment,€25.52) an interminable spoof of the sword and sandals romp.

A truly awful piece of junk whose purpose is to poke fun – unfunny fun – at a long list of celeb icons and pop culture and to act as a long-winded commercial for brand names.

You can’t escape from Cohen, as he pimps around the screenings of his mock-doc … and while most people will fall about laughing at his efforts the truth is that he’s not as funny as he thinks he is.