Since its announcement, have you found yourself wondering why Apple would bother releasing a version of the Apple Watch that costs more than $10,000? This parody ad is here to answer that.

SHORTLY after signing on as chief operating officer at Facebook, Sheryl Sandberg was looking to connect with people in a similar role — No 2 to a brilliant and passionate young founder. She called Tim Cook.

Apple’s eagerly anticipated iWatch could become a defining product which allows Tim Cook finally step out of the shadow of Steve Jobs, according to analysts.

Apple says mobile software head Scott Forstall and retail chief John Browett are departing as chief executive Tim Cook embarks on a sweeping management overhaul at the world’s most valuable company.

Technology giant Apple’s famous penchant for secrecy remained intact today as the company’s shops were closed and employees were tight-lipped about a private memorial service to celebrate the life of company co-founder Steve Jobs.