Young children who are particularly susceptible to advertising are subjected to more than 1,000 television ads per year promoting unhealthy food, experts have warned.

Sugar-sweetened drinks should be seen as “threats, not treats”, a specialist on obesity warned as Safefood alerted parents that fruit drinks are often as high in sugar as fizzy varieties.

ONE-third of Irish people have cut the amount of junk food they buy amid growing concern among parents over child obesity.