WHEN Felix Baumgartner stood at the edge of his space capsule with the vast curvature of the earth glowing blue behind him, the syrupy yellow drink that made it all possible was most likely the furthest thing from his mind.

Chaleo Yoovidhya, who rose from poverty to become one of the world’s richest men thanks to astute marketing of the Red Bull energy drink, has died in his native Thailand.

The self-made Thai billionaire who created the renowned Red Bull energy drink three decades ago has died. He was 89.