Supermarket chain Morrisons admitted today that its Christmas sales were below par after feeling the heat from rivals in a “highly promotional” market.

British supermarket Morrisons today said it attracted half a million more new customers each week to its stores in the first quarter as like-for-like sales rose 7.3%.

Supermarket group Morrisons today said store openings by rival chains had eaten into sales at its core outlets over the Christmas period.

SUPERMARKET groups Asda and Morrisons could team up to try to derail a rival bid for Safeway, it was reported yesterday.