BEHIND brand Rebecca Storm are two leading players: front of house is Rebecca the dazzling singer with a string of hit musical hits — Blood Brothers, Evita and Les Miserables — to her name and backstage is her husband/musical director Kenny Shearer.

Way to make an entrance — 26-year-old Madonna Ciccone burst onto the pop scene in style at the inaugural MTV Video Music Awards in 1984.

From her pink Material Girl dress to her Evita wedding gown, what organisers say is the largest private collection of Madonna’s film outfits, stage costumes and artefacts went on preview in London today.