Back in 1996, the phrase “craft beer” was relatively unknown in Ireland.

As the fallout from Germany’s 7-1 rout of World Cup hosts Brazil continues to sink in, one publican was left counting the cost of the World Cup record scoreline.

Recent arrivals in Ireland will by now associate any words starting with “euro-” with high emotions, a mad media frenzy, and the vista of otherwise level-headed folk roaring at the telly.