In this week’s column, Kehlan Kirwan looks at premium products and how they go about differentiating themselves in the marketplace.

A food trail during the upcoming Dingle Peninsula Food Festival will include “a gourmet safari” of more than 60 establishments, including pubs, restaurants, pottery studios and even hat shops.

The Dingle Brewing Company needed to expand but didn’t want to go the traditional route of seeking finance from the banks.