About 65,000 babies are born in Ireland every year and over 130m globally, with parents here spending up to €5,000 on baby products in that first year. That’s a big market.

Collect precious memories of your children as they grow with the ClevaMemories Keepsake Suitcase from Clevamama, €29.99.

When Peaches Geldof tweeted that the ClevaFeed was son Astala’s “new fave thing“, it soon became one of Irish company Clevamama’s top sellers.

So soothing: Back in September, Irish baby products company Clevamama got a boost when celebrity mum Peaches Geldof tweeted that their ClevaFeed — a soother-like device designed to introduce babies to solids without the risk of choking — was her son Astala’s “new fave thing”.