Wine continues to be the strongest growing product category in the Irish alcohol market, according to new research published today by the Drinks Industry Group of Ireland.

A report commissioned by the Drinks Industry Group of Ireland (DIGI) has found the industry accounts for 80,000 full time jobs in Ireland and pays over €2bn in taxes annually and says consumption of alcohol is falling.

The National Off-Licence Association and the Cider Industry Council have both called for the introduction of a mandatory identity card in an effort to curb underage drinking.

The Cider Industry Council has produced a 25-minute video aimed at educating teenagers about the dangers of underage drinking.