A COMPANY formed by pork farmers to protect and promote their industry will formally launch its Truly Irish Country Foods brand at Mitchelstown Food Festival this coming weekend.

A COMPANY formed by pork farmers to protect and promote their industry will formally launch its Truly Irish Country Foods brand at Mitchelstown Food Festival this coming weekend.

THE idea of having a common standard for farmers’ markets is being mooted by Horticulture and Food Minister Trevor Sargent.