Destination Florida: How tourism in the Sunshine State is weathering the storm

Following the impact of Storm Ian, the message from many cities is that Florida is back open for business

Theme parks are proving the top type of holiday for Tour America clients for 2023 with Florida appealing to all different types of holidaymakers.

Last month, I attended the Brand USA summit, a lively meetup in Frankfurt where tourist board officials from across America and its territories met European travel journalists to promote their cities and region. 

A number of CEOs from across Florida crossed my networking path and they were proud to showboat their region’s areas from eco-tourism in Fort Myers, electric boat tours in Tampa to (this is Florida…) ziplining over gators in Kissimmee. Yet, all the while we were networking, news was reaching the podiums of the devastating impact of Hurricane Ian back home.