The Big Five: Taking on the Reeks District in Kerry

The Reeks District has launched its Big Five campaign, a collection of the most thrilling outdoor adventures the country has to offer. Kieran Meeke puts it to the best

Jens Bachem laughs as he tells me about the success of the tourism initiative that has rebranded mid-Kerry as the Reeks District and seen the area recognised as a top global adventure destination. He looks even more surprised the Big Five Challenge dreamed up as part of that has come to reality.