Modern mothers face more judgment, doubt and guilt than previous generations — here's why
Lucy Wolfe Headshot 2026
These days, there’s no escaping optimisation culture and its judgy influence. Apps, tech, and social media constantly feed us information, advice, tips, hacks, and hot takes on how to exercise better, eat better, sleep better, do life better.

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Wolfe, who was 13 when her parents moved from the UK to Cork “for a better life”, has been helping parents get their babies to sleep for 15 years, and is herself a mum of four.

