The internet says Kamala Harris is 'brat' — here's what it means and why she is embracing it

The phenomenon could help Harris' outreach to younger voters and play a pivotal role in the election

Vice President Kamala Harris has adopted the Brat album's lime green aesthetic for her 'Kamala HQ, opens new tab' account. Picture: Matthew Perschall/The Times-Picayune/The New Orleans Advocate via AP

Kamala Harris is not yet the Democratic Party's candidate for president but her status online is already clear: she is a meme.

In the latest testament to her viral presence among Gen Z, British pop sensation Charli XCX name-checked her in a weekend tweet that called the US vice president a "brat".