#GivingTuesday: the global generosity movement the world needs right now

"Charities receive a lot from Irish people by way of donating and giving, not just in terms of donations and money but also time. We really give a lot into the voluntary sector in sports and community-based activity, and we just feel that #GivingTuesday is a combining theme of all of that effort."

Daphne, aged 3, from Ballyfermot, spreading the Giving Tuesday message at Heuston Station

Given that it falls just after Thanksgiving, Black Friday and Cyber Monday, you'd be forgiven for thinking #GivingTuesday stood little chance of catching on. 

But 11 years after its creation at a cultural and community centre in New York, this “global generosity movement” has spread to no fewer than seventy countries across the world where it is harnessed to “unleash the power of people and organisations to transform their communities”.