Avoiding burnout or losing your independence? Inside the Trad Wife phenomenon

They are wives who choose not to work and enjoy being a traditional homemaker; a ‘trad wife.’ No, this is not a scene from a 1950’s movie, it is 2023 and a snippet of what to expect life as a trad wife to be. 

This trend is popular among Gen Z women and millennials with the hashtag #tradwife trending at over 149.6m views on Tik Tok

The woman’s silhouette is busy in the kitchen, she has immaculately coiffured hair, full make-up perfectly applied, and is impeccably dressed; getting dinner prepared for her husband. He will expect it ready when he arrives home from work. 

The house is immaculate and her husband’s clothes are washed, dried and ironed, ready for the next day. The woman is there to serve the man, and not to complain about her house duties but to make sure the provider of her home (her husband) is as content as possible.