Bernard O'Shea: Save the Bounty bar - it's more important than you realise

Bounty Bars: threatened with seasonal inexistence due to popular demand

Last week Mars decided to remove the Bounty from its box of Celebrations. Luckily for Ireland (and myself), the Bounty has not mutinied and has remained inside the box. I love the Bounty and have gone on several sugary odysseys to find the elusive “red” dark chocolate variety. I eventually found them in Mr Price, and I don’t have to hide them around the house either, as my kids don’t like them. Also, I put them down as one of my five a day as, technically, they are a fruit. Maybe it’s a nut? Regardless, it's a win-win for me.

I was so intrigued by our nearest neighbours ditching the Bounty that I got in touch with Nicola Ford, the Corporate Affairs Manager at Mars for North Europe, and asked her, why ditch my favourite taste of paradise? She told me, regarding why the no-Bounty Celebration tub is being trialed: "Consumer research by Mars UK found that 39% of Brits wanted to banish Bounty from the Celebrations tub altogether, and 42% had rowed with friends or family because of it. It follows on from the 'Bounty Return Scheme' in 2021 that allowed UK customers to return their unwanted Bounty chocolate for an alternative favourite from the tub."