An Irish Penneys store is going viral with brilliant Pride-themed TikTok

"This was a project for the LGBTQ+ community and there was no goal of this reaching any huge numbers, this was just us having fun!"

Penneys Liffey Valley

Penneys in Liffey Valley is going viral with a brilliant Pride-inspired TikTok. The team, led by staff member and choreographer Adam Norris, dance around the store to Born This Way by Lady Gaga, adorned in pride flags. It's a feel-good watch and is getting great attention online.

Adam says he was approached about doing the video, so he got some of his friends together and started to create the concept. The team was made up of Adam, Emma Horgan, Jodie Sweeney, Megan Shaughnessy and Ian Hanley.