Pippa O'Connor on raising €36k for Ukraine, maternity leave, and husband Brian 'punching' above his weight

The businesswoman and former model said the fundraiser was the 'least' she could do
Pippa O'Connor on raising €36k for Ukraine, maternity leave, and husband Brian 'punching' above his weight

Pippa O'Connor and her son Billy. Picture: Lili Forberg

Pippa O'Connor Ormond hasn't taken any maternity leave since giving birth to her third child, Billy — but says she doesn't put pressure on herself.

The businesswoman and former model also admitted she doesn't like that people think she makes running a business with three kids look 'easy'.

"I don't purposefully try to do that," she said, adding that she simply isn't the type to "cry and be stressed in public".

"Unless someone is dead or dying I don't get stressed, but business is hard." 

The Poco by Pippa founder also revealed that the brand's Ukraine fundraiser brought in €36,500 for the Irish Red Cross.

Some 19 items of clothing went on sale on her website as part of the fundraising effort, with many selling out within hours.

Pippa O'Connor held a ‘Ukraine sale’ for her fashion brand Poco by Pippa. Picture: Lili Forberg
Pippa O'Connor held a ‘Ukraine sale’ for her fashion brand Poco by Pippa. Picture: Lili Forberg

The items were discounted to a significantly lower price than their usual retail price, with the jeans going for as low as €20 compared to their usual price of €110.

Pippa said she never expected the fundraiser to be as successful as it was.

“I thought it would take a couple to sell but within two hours all the sizes went, bar very few.” The mum-of-three said she felt so “helpless” about the situation in Ukraine and felt the fundraiser was “the least” she could do.

"People were so responsive and so generous. Which the Irish people are anyway,” she added.

Pippa O'Connor on the cover of the April edition of VIP magazine
Pippa O'Connor on the cover of the April edition of VIP magazine

Pippa, who is on the cover of the April edition of VIP magazine (which is on shelves now) with her five-month-old son Billy, said she is "besotted" with the latest edition — as are husband Brian Ormond and her two other sons, Louis and Ollie.

Asked about Brian's gushing words on Instagram on their recent 10-year anniversary, Pippa said he knows "how lucky he is."

"As he says himself, he's 'punching'."

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