Pete the Vet: From pet parents to robot dog trainers, these are the new trends in pet care
Pete the Vet: Younger people don’t like being called pet owners: they are now “pet parents”. Pets have been humanised: they are little people now. They are part of the family, and they’re treated in the same way as children.
While Ireland was being buffeted by storms, I was overseas, at a global Pet Innovation Summit in Boston, USA. Traditionally, in the pet world, Ireland was 10 years behind the UK, and the UK was 10 years behind the USA. The gaps are smaller now, but the US still leads the world with new ideas and trends. The summit was shaped by presentations from big data companies about how people are behaving around pets, about what they want, and how we should adapt to meet their needs. And as we all know, data doesn’t lie.
So what’s coming down the road as far as pets are concerned?
