Lisa Jordan: I’m afraid of death, it’s something that seemed to follow me my whole life

'From a young age I was attending funerals and with the death of my brother and father at such young ages… that fear has really been cemented'

Lisa Jordan of LUNA by Lisa Jordan

I am a proud mum of three, to Pearl, Bowie and AJ Ace. I’m married to the most wonderful husband and father. I have always been very creative and outgoing. Having my own business has been a goal of mine since I was a young girl. It’s been amazing watching LUNA by Lisa Jordan grow from just an idea to what it is now and I was especially delighted with our advert this year that showed that journey.

I have faced many challenges throughout my life but dealing with grief is certainly the most difficult one I have had to navigate through. Grief is something that touches everyone, but it does so in different ways. This is the reason I think it’s so challenging — no one can ever fully understand what you are going through.