Making Cents: How to use your festive spending to help the local economy

Grainne McGuinness looks at how the Guaranteed Irish symbol has been representing businesses since 1974
Making Cents: How to use your festive spending to help the local economy

Irish retailers are hoping that Christmas 2021 will see a continuation of last year’s focus on buying local and Irish where possible. The pandemic brought home the importance of supporting local industry and the support remains crucial this year. Plus, at a time when there has been a lot of attention drawn to supply chain issues and concerns about deliveries, shopping from a local or Irish-owned store limits worries about purchases arriving in time for the big day.

One of the most recognisable signs a product comes from a business based in Ireland is the Guaranteed Irish symbol. The not-for-profit business membership organisation has been representing businesses in Ireland since 1974. Guaranteed Irish currently supports more than 1,600 business members, employing more than 100,000 people across Ireland.

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