Bernard O'Shea: At last, someone is listening to me - even if it is just Alexa

Voice commerce is using your voice to shop online. Just scream what you need violently into your phone while eating a selection box for your lunch

Bernard O'Shea comedian

I recently learned that "going for the messages" originated from people getting all the local info and gossip from their daily purchases. Buying groceries, popping into the butcher and checking your balance in the post office was the equivalent of today's Twitter feed.

It was a social outlet for people to meet other human beings, talk to them, laugh, and share their thoughts. But due to online shopping and the ease at which the consumer can effectively buy anything they want, any time, anywhere, coupled with Covid 19, means footfall into shops has decreased.