Don't buy your child's toys, rent them: How toy rental is good for the planet and your pocket 

Jenel Sanders co-founder of Clever Tots Toy Club says the club could help parents save an average of €60 a month, alongside the time saved getting rid of unused toys. Picture: Anna Groniecka

With the release of the Smyths Toys catalogue, it’s only a matter of time before the little ones start penning letters to Santa and family members start asking what’s top of the kids wishlist this Christmas.

But children's toys have a remarkably short lifespan with 80% ending up in landfill or the sea after being used for an average of just six months. Even worse, a whopping 90% of toys contain some form of plastic.