Not ‘nice’: US Borat cannabis advert triggers lawsuit from Sacha Baron Cohen

Sacha Baron Cohen has launched legal action against a US cannabis company allegedly using his comedy character Borat on a billboard (Ian West/PA)

Sacha Baron Cohen has launched legal action against a US cannabis dispensary allegedly using his comedy character Borat on a billboard, arguing he has never used the drug as it is an “unhealthy choice”.

The British star filed a lawsuit in Massachusetts accusing Solar Therapeutics of copyright infringement and false advertising.