For the gram: What it's really like to work as an Irish 'influencer'

Two of Ireland's top Instagram stars, Nicole O' Brien and Louise Cooney, chat about the realities of working as an online content creator

Louise Cooney has over 214k followers on Instagram.

With nearly 2m users nationwide, from President Higgins to Bono, it’s safe to say that Instagram has penetrated nearly every aspect of Irish life.

For some, the social media platform has even become a way of making a living, with brands doling out millions to popular users for promotion on their pages.