Making Cents: Consumers encouraged to buy Irish for Christmas

Brid O'Connell, CEO Guaranteed Irish; the organisation has launched a new website — GuaranteedIrishGifts.ie — to encourage everyone to shop local online and support their local economy. Picture: Marc O'Sullivan

One of the dominant themes in recent weeks has been the desire to keep our money in Ireland, this year above all years. With so many Irish businesses struggling to keep afloat while the battle against Covid-19 rages on, many of us are determined that any Christmas season spending we do goes into Irish pockets. 

With that in mind, Guaranteed Irish, the organisation that champions businesses based in Ireland, has unveiled a new website, GuaranteedIrishGifts.ie.