Is vulvovaginal health being taken more seriously?

More women are discussing vulvovaginal health, but experts advise speaking to a qualified medical professional rather than seeking counsel or products online

How have women gone from speaking in hushed tones about anything happening ‘down there’ to candidly chatting about vulvovaginal health? And why are they shelling out so much money on products? File picture

There appears to be a boom in vulvovaginal health. A Fortune Business Insights report published in June estimated that the global market in women’s intimate care products would reach €47.7bn by 2034.

Vaginal cleansing wipes: €4.99 for a pack of 25. Vaginal moisturising pessaries: €19.99 for a month’s supply. Underwear infused with zinc oxide, claiming to reduce odour-causing bacteria and minimise itchiness: Discounted to €14.