Prime time: The real impact energy drinks have on your sleep and physical health

High in sugar and caffeine, energy drinks are being promoted as a quick way for young people to refuel.  But experts warn the breezy social media marketing campaigns, often employing high-profile influencers, ignore the impact these drinks can have on sleep and physical health

The hydration and energy drink company co-owned by UK Rapper and social media personality, KSI and US Youtuber, Logan Paul has made headlines worldwide following reports of fights breaking out among customers in a race to get their hands on the product.

IN the world of energy drinks, Prime is the buzziest new kid on the block, its hype assured by stories of fights in supermarket aisles to grab the last bottle, and tales of young boys buying it at extortionate prices.

Behind it are two YouTube celebs, former rivals turned business partners. Logan Paul and KSI once feuded in the boxing arena but now co-own a drinks company. Just over a year ago, the social media personalities took to Instagram to launch Prime Hydration.