The big squeeze: the benefits of pelvic floor exercises

Developing a strong pelvic floor is one of social media’s latest obsessions. It’s something we all — young and old — need to work on, says Sharon Ní Chonchúir

Social media is buzzing with talk of pelvic floor muscles. On Instagram alone, you will find more than 450,000 pelvic floor hashtags.

Celebrities are talking about them too. Model and TV presenter Vogue Williams recently shared how she trained her pelvic floor muscles during pregnancy and attended sessions with specialist physiotherapists to make sure they recovered after birth.