Smile, you're on Zoom: why more people are taking a second look at their teeth

With close-up video conferencing the new work norm, we've never been more conscious of our teeth. In response, a growing number of people are booking cosmetic treatments with their dentist  

"All of a sudden you’re faced with seeing yourself on the screen – you can’t avoid it. You’re watching yourself speaking, seeing how you interact, how you move your head. It’s hugely exhausting, this pressure of seeing yourself."

The pandemic hit, and Fiona – a Rathgar-based banker – experienced a sea-change in her work life. From being completely office-based with just the odd video call, her job was now 100% conducted from home with up to seven hours daily spent in online meetings.

“Video-conferencing became this very new way of – continuously – connecting with people. All of a sudden you’re faced with seeing yourself on the screen – you can’t avoid it. You’re watching yourself speaking, seeing how you interact, how you move your head. It’s hugely exhausting, this pressure of seeing yourself.”