Sally Foran: Eight things I've learned from a decade as a beauty influencer

Sally Foran, better known as @IrishBeautyFairy, reveals her expert make up and skincare tips

Sally Foran: Skincare trends come and go, but SPF is non-negotiable. Picture: Nina Val

1. Less is more

The K Beauty 12-step routine was trending when I started my account. I dabbled in it myself before realising I was wasting vast sums of money and time. Our skin is a barrier, and there is only so much it can absorb. Plus, layering too many products can cause pilling, resulting in your makeup not sitting properly on the skin. Not a good look.