The Skin Nerd: Scrub up with these sensitive skin saviours

Almost half of the global population describe their skin as sensitive, making barrier friendly skincare a priority...

When it comes to sensitive skin, most can agree that finding products that don’t irritate is a challenge and trying new ingredients can be anxiety-inducing – after all, who wants to trigger sore, uncomfortable skin?

What does sensitive skin mean to you? For some it is consistent discomfort and irritation, whilst for others it is redness or the occasional flare-up. 

Studies have revealed that 71% of adults have sensitive skin, a number that has risen over the past two decades – illustrating a rising issue in skincare.