Never Fully Dressed founder on global success, new partnerships, and dopamine dressing

"I think through colour — if you’re having a rough day, it brightens your day. It can be quite infectious."

Lucy Aylen, founder of Never Fully Dressed, pictured at Avoca Suffolk Street

Following in her family’s footsteps, Lucy Aylen began selling her designs on a market stall on the trendy Portobello Road in London. Her love of vibrant colours and unique prints found a cult following. From there Never Fully Dressed came to life.

“My parents were market traders and they had a lot of stalls when I was growing up. I had that shop store in my blood, so it just grew from there,” says Aylen.