Can a buccal massage really provide a non-surgical face lift? I tried the TikTok favourite

Chrissy Teigen is the only celebrity to admit to having gone under the knife, but everyone from Miley Cyrus to Bella Hadid is believed to have had the procedure. Kate Demolder tests out the non-surgical massage that is being touted as an alternative 

Buccal massage is a facial massage which involves working on the cheeks from inside the mouth.

Find yourself searching for a way to achieve lifted cheekbones and a chiselled jawline? Though a tale as old as time, it seems that we’re all looking for ways to sculpt our face more than ever; the term “sculpt cheekbones” alone has 233.6m views on Tiktok, while Google searches for “how to use gua sha” (an at-home technique) yield some 19.3m results.

You might have heard the term “buccal” recently, most likely by way of an invasive procedure, buccal fat removal, which seems to have become a thing in celebrity circles. Chrissy Teigen is the only celebrity to admit to having gone under the knife, but the internet believes everyone from singer Miley Cyrus to actress Lea Michele and supermodel Bella Hadid have also undergone the procedure.