The Skin Nerd's pro guide to men’s skincare

Men are spending more time and money on grooming – and the skincare industry is here for it.

The Skin Nerd: Men are spending more time and money on grooming – and the skincare industry is here for it.

Considering that the men’s skincare market was virtually non-existent before the start of this millennium, it’s come a LONG way in recent years. 

In fact, according to EDITED Retail Intelligence platform, the global men’s skincare market will earn over $23 billion by the end of the year and is expected to grow at a compound annual growth rate of 6.2% from 2020 to 2027.