The Skin Nerd: Is THIS why you aren’t protecting your skin properly?

Misconceptions about SPF are commonplace but providing adequate sun protection is the most important thing you can do for your skin...

Skin Nerd: Sunscreen comes with misconceptions, but is vitally important

If I had a euro for every time a person questioned the importance of daily sunscreen, I cannot pretend that I wouldn’t be waking up in a far more tropical environment this morning. 

It’s a question that’s asked across the groups that I interact with as a skincare expert. Sunscreen doesn’t discriminate in its bamboozlement - consumers, the press, colleagues and loved ones seek the same answers until I am reduced to an acronym-preaching, broad-spectrum-pushing sunscreen worshipper – but alas, all in the name of skin health.