'It’s not even about selling clothes': Coldplay bassist Guy Berryman on launching a label

Most people would be content being part of one of the biggest bands in history – but not Coldplay bassist Guy Berryman. He tells Paul McLauchlan why he’s launched a fashion label

Guy Berryman: “When we launched the brand, I knew the world did not need another mid-level brand.”

When Guy Berryman turned 40 three years ago, he began to contemplate his life and achievements.

“It’s an arbitrary number but it’s a point of reflection for many people where you take a review of everything you’ve done in life and think about what’s facing you. Let’s face it, it’s the halfway point,” the Coldplay bassist says over Zoom from a London hotel room.