Helen Steele: The female form is to be celebrated in all shapes and sizes

Celebrating three years of the Helen Steele x Dunnes Stores collaboration Ruth O’Connor catches up with the designer to talk about her mood-boosting latest collection ‘On Track’ which is designed with wellbeing in mind.

Helen Steele: The clothes are multi-purpose for everyone— from busy mums to people working from home

Helen Steele’s latest collection for Dunnes Stores has everything you need to get active this spring including hoodies, leggings, jackets, and swimsuits. As well as it being great performance wear, admirers of Steele’s aesthetic can tap into it for a fraction of the cost of one of her beautiful silk dresses or scarves.

Steele says that customer feedback influences how she thinks about the clothes she designs. This was particularly the case at the start of the pandemic, when shops had to close and people largely turned to shopping online.