Get the Look: Summer’s new eye serums keep skin calm and bright below your lashes

Four new eye-catching launches for your lids

One new serum promises to combat the effects of increased scrolling and screen time

Eye serums are tempting products, whether you worry about puffiness, shadows or fine lines. Seasoned devotees know that they instantly moisturise and perhaps brighten up the area with light-reflective pigment. Serums with a thicker texture can also smooth the appearance of fine lines in the manner of a primer. Despite its popularity, there is some debate about whether we need separate eye skincare at all. It is certainly the case that eye products contain many of the same ingredients as regular facial serums. Provided your serum contains no alcohol or perfume, it should not irritate your eyes (though retinol and exfoliating acids for the face should never be used on the lids, where skin is about 40% thinner), and can deliver the same benefits all over. Still, new launches can be eye-catching as well as calming. I spied four you may like to try this summer.

Skin Proud Icicle Cooling Eye Serum, €15.99 at boots.ie