Being eco-friendly just got more affordable: Penneys is now selling period underwear

'We want to give our customers the option to have a more sustainable period and to help them be kinder to the environment'

Penneys' new period underwear range

Eco-friendly options for menstruating people have been growing in popularity in recent years. 

From menstrual cups to biodegradable pads and tampons, the public has been crying out for sustainable products to avoid the waste that a lifetime of managing periods can cause. Every day, 700,000 disposable period products end up in Irish landfills.