Amazon to open hair salon in UK to trial cutting-edge technology

Customers can virtually test out a new hair colour and scan QR codes to order products directly from Amazon

Augmented reality hair consultations and point-and-learn technology will be among the innovations being tested (Amazon/PA)

Amazon is cutting into the hair styling sector with the opening of its own salon in the UK.

The bricks-and-mortar “experiential” venue is launching in London’s Spitalfields, on Brushfield Street, as a showcase for new products and the latest industry technology.