Why Penneys will emerge from Covid-19 stronger than before

From increased demands to sustainability efforts, Penneys is transforming the post-coronavirus shopping world

The queue for Penneys on St Patrick Street last December. Picture: Andy Gibson

It’s a house of cards on the high-street with every month bringing more bankruptcies and job losses. Arcadia has fallen into administration, Zara, H&M, and M&S have all laid-off workers and closed stores across the globe.

While the news from the high-street appears to be bleak, Irish high-store Penneys or Primark appears to be weathering the Covid squall releasing news that it still expects Primark’s full 2020/21 sales and profits to be higher than previous year’s.